
Did Roger Federer reject the pasta? The tennis legend suddenly decided to end his long-term association with the multi-billion-dollar company Barilla, founded 147 years ago. And the timeline of all this is too interesting to ignore. Except that the news comes just after Coco Gauff’s brilliant debut for the same company (just two days later). Apparently, the development that occurred months ago was silent!
After starting the partnership with the Italian brand in 2019, the 2023 US Open champion became the fourth tennis player after Steffi Graf, Stefan Edberg and Roger. Federer will sign a contract with an Italian food company. A recent social media post revealed Barilla’s first ad featuring Coco Gauff promoting his brand. Two days later, CH Media revealed that Federer ended his association with the company a few months ago.
2017. In 2018, the company considered Roger’s arrival as a dream: “Now that dream has come true,” said VC Luca Barilla. . Calling the company “the best business on the market” was actually an agreement that would last long after his retirement: “Barilla pasta and sauces give me the energy I need to thrive on the tennis court and enjoy the favorite activities of my family. Pasta has been part of my daily diet for so many years that this association is natural,” Federer said in a press release in 2017.
Fun fact: I remember a childhood fan, Zizou, challenging Federer. equivalent Under the pressure of the 2017 US Open? When asked if Federer would continue playing long enough to reach adulthood, the video quickly went viral. Although Federer gave his word, it was not until five years later that Barilla made that child’s dream come true. In fact, they arranged the trip to Zurich under the false pretense of a training tour, but instead they ensured that Zizou had a once-in-a-lifetime opportunity to battle his idol on the tennis court.
Federer’s separation from Barilla is a good thing. raises many questions. Why did this happened? Well, that’s something that not everyone involved can answer. According to CH Media, a Barilla representative simply said that the company was grateful to Federer for his “professional and human contribution.” Even 20-time Grand Slam champion Tony Godsick dodged the questions. (Translated by Google Translate)
It’s worth noting that after Federer left the company, which earned $40 million in its first year (Forbes reports), Barilla has already taken steps to remove YouTube ads from him. On the other hand, Coco Gauff’s latest ad with the brand is doing the rounds on the Internet. Interestingly, while Federer had to backtrack here, it’s worth noting that Gauff is also on Federer’s management team, Team8.
Fun fact: Before Gauff’s participation in the US Open on August 23, 2023, “Demering of Love” – the campaign began. Barilla, a pasta maker, distributed free meals to people. It included single-ingredient, additive-free red lentil and chickpea noodles, along with a $100 gift card.
And a year later, Gauff is now one of the company’s top brand ambassadors. During last year’s campaign, the 2023 US Open champion announced his favorite pasta in a post-match interview.
Guess what Coco Gauff eats before she starts going to the club, and it’s not your normal food. “long pasta”
After winning the biggest title of his career in 2023, Coco Gauff revealed his pre-match meal. Speaking about his collaboration with Barilla, he told Tennis.com: “Before matches I only eat penne pasta because I don’t like long pasta before matches because I’m not very clean with food. It comes in a packet! !”. Coco Gauff has been a lifelong fan of Barilla pasta and admitted that she likes the classic pasta shape, whether rigata (lined) or smooth (unlined).
Continuing his statement about his love for pasta, he added. , “As an athlete, pasta is an important part of my diet because it provides the balanced nutrition and functional fuel I need on and off the field.”
